01
Insight
Long-form analysis, operator playbooks, and field reporting on how modern firms are actually being built.
Issue No. 01 · A publication for firm operators
For the people quietly building the next generation of accounting and advisory firms.
Practice Insider is the independent publication, review desk and operator community for ambitious firm leaders.
Read by operators at growing accounting & advisory firms
Independent — no vendor sponsorships
Founded by practitioners, for practitioners
What this is
Practice Insider exists for a specific reader: the person actually running a modern accounting or advisory firm.
Not the marketing department. Not the conference circuit. Not the loudest voice on social media. The principal, partner or operator inside the firm who carries the weight of decisions about pricing, capacity, technology, hiring, and what the next decade of the profession is going to look like.
We publish considered insight, independent reviews of the systems firms rely on, and a small calendar of curated events — and around all of that we are quietly building a vetted community of operators who take this work seriously.
The four pillars
A focused publication, organised around four operator concerns.
No content treadmill. Each pillar exists because firm operators told us it mattered — and because there isn't a credible, independent voice already covering it.
02
Reviews
Independent, plain-spoken reviews of the tools, systems, and partners that firm operators rely on every week.
03
Events
Curated, low-noise events — small rooms, working sessions, and gatherings built around real operating problems.
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Community
A vetted circle of accounting and advisory operators thinking seriously about the next decade of the profession.
Featured insight
All insights →What we're reading and writing this month.
A small, deliberate selection. We'd rather publish three pieces worth your attention than thirty that aren't.
Operations12 min read
Inside the modern firm operating stack
How a new generation of accounting and advisory leaders is rebuilding their firms around tighter systems, fewer tools, and clearer client outcomes.
Read the piece
Growth9 min read
Pricing discipline without theatrics
A practical look at how serious firms set, defend, and revisit pricing — and the quiet mistakes that keep margins lower than they should be.
Read the piece
Perspective8 min read
Advisory, without the buzzword
Stripping the marketing language away from advisory work and looking at what operators are actually delivering — and charging for — in 2026.
Read the piece
Upcoming events
All events →Small rooms. Real conversations. No vendor stages.
Our events are deliberately small and deliberately useful — built around the questions firm operators are already wrestling with.
September 24–25, 2026
The Modern Firm Summit
Curated summit · Invite-ledIn person
Two days with a curated room of accounting and advisory operators in central London. No keynotes-as-pitches, no vendor stages. Working conversations only, on the record but unattributed.
Event details
May 14, 2026
Operator Roundtable — Q2 Working Session
Roundtable · Invite-onlyVirtual
A small working session for firm principals on capacity planning, pricing posture, and the operating shifts already underway in 2026.
Event details
June 19, 2026
Reviews Deep Dive — Practice Management
Briefing · Open registrationVirtual
A live walkthrough of our latest independent review of practice management platforms, with operator Q&A and frank discussion of what is actually being adopted.
Event details
The community
A small, vetted circle of operators thinking seriously about the future of the profession.
Practice Insider's community is intentionally curated. It is not a public network, not a forum, and not a directory. It exists to give serious operators a quieter room to compare notes, pressure-test decisions, and stay close to what is genuinely working inside other firms.
How it works
- 01Apply with a short note about your firm and what you're working on.
- 02We review every application individually — fit matters more than scale.
- 03Accepted members get private briefings, working sessions, and event access.
Portrait
The founder
Practice Insider is led by Mehmood Rajoka.
Mehmood has spent his career inside accounting and advisory firms — building, advising, and watching closely as the profession reshapes itself. Practice Insider exists because the publication he wanted to read for firm operators didn't yet exist.
The work is independent, founder-led, and deliberately quiet. The editorial line is simple: take operators seriously, write things worth their time, and never confuse volume with value.
Subscribe
One considered email. Read by the people building the next generation of firms.
Join firm operators receiving Practice Insider's editions on insight, reviews, and upcoming events.
Or visit the subscribe page.