Nothing goes live without your yes.
A profile should feel like a privilege, never an exposure. Here is exactly how one is made, in person, and the one rule that never bends: you have the final say.
- 01
I come to you.
I visit during office hours, in person. A handshake, a coffee, and a proper conversation. No script, no interrogation.
- 02
We talk, and I take it down.
Your story, how the practice really runs, and the figures you are happy to share. With your permission I record it, so I quote you accurately. You leave with my contact.
- 03
You keep it updated.
Your story and details are yours to refine any time, by email or WhatsApp. Send more when you have it: a new award, a better line, a figure that has moved. Nothing is fixed in stone.
- 04
Photos and film, done properly.
Most people are not camera ready on the day, and that is completely normal. So I have partnered with Velorum Studio, and your profile gets a proper shoot. The details, and how to nail it, are below.
- 05
I draft it, you approve it.
I write the profile to make you look like the professional you are: elevated, accurate, and yours. Then I send it privately for your yes.
Great shots, arranged for you.
How a profile looks changes how it lands. So the shoot is handled, and handled well, by people who do this for a living.
In collaboration with Velorum Studio
I have arranged a collaboration with Velorum Studio, a professional photography and film studio, for everyone in Profiles. In Birmingham you book a time and their camera team comes to your office, so everything is shot in your own space. There is nowhere to travel to.
Visit Velorum StudioFree
Your personal photoshoot costs you nothing.
5 shots, choose 3
You take five. You pick any three for your profile.
40% off film
Want video? Velorum gives Practice Insider profiles 40% off.
You own all of it.
Every photograph and every frame of film is yours to use anywhere you like: your own website, LinkedIn, pitches, wherever. Practice Insider only publishes them on practiceinsider.com and my own social channels, and only once you have approved them.
How to get shots that elevate you.
Velorum will make you look your best. A little preparation makes it effortless.
What to wear
- Dress as you would for an important client meeting. A jacket or blazer reads well on screen.
- Choose solid, muted colours over busy patterns. Tight stripes and small checks can shimmer on camera.
- Bring two or three options so we can see what sits best, and skip large logos.
- Wear glasses? Anti-glare lenses help. If not, the studio will angle around the reflections.
- Groom as you normally would. Matte beats shiny under lights. Look like yourself on a good day.
The five shots · choose any three
The headshot
Shoulders up, clean background, a steady gaze. This is your anchor image: the one on your profile, and the one people remember.
At the desk
You in your seat, mid-work. The setting that quietly says this is where the work actually happens.
The practice
Your space. The door with your name on it, the reception, the room where you sit with clients.
With your team
If you have people, bring them in. A practice is its people, and a team shot shows the bench behind you.
In conversation
A candid frame: talking, mid-gesture, a natural half-smile. The human shot that stops a profile feeling like a passport page.
On the day
- Tidy the desk or corner you want in shot the day before.
- For the team photo, give everyone a heads-up so they are there on the day.
- The studio handles lighting, angles and retouching. You just turn up as yourself.
If you film, keep it human.
Up to three short films, each no more than 90 seconds. Optional, and worth it: a short, honest piece does more than a polished advert ever will.
Three films · each under 90 seconds
Inside the practice
A short walk through where the work happens: your desk, the room you meet clients in, the team mid-flow. It shows the place is real and alive.
Outside the practice
The building, the entrance, the street. A few seconds that say you are rooted somewhere, findable, and here for the long run.
In your own words
You, to camera, for a minute or so: who you are for, and what you do differently. The one film that turns a profile into a person.
Getting them right
- Talk to one person, a business owner who might become a client, not to a camera.
- Hold three or four points in your head, not a script. Word for word reads stiff; a real answer lands.
- Prompts that always work: why you started, who you are for, what you do differently, and one thing you are proud of.
- Wear the same as your photoshoot, so your images and your film feel of a piece.
- Velorum handles the sound, the lighting and the edit. Your only job is to sound like yourself.
The part that matters most
I publish it privately. Only you can make it public.
Your finished profile goes live on a private link that only you can see. I send it straight to you: read every word, check every figure, look at every photograph.
Change anything. Remove anything. Take your time. The profile stays private, seen by no one else, until you reply with a single word: yes.
Only then does it publish. No surprises, no pressure, no profile you did not approve. That is the promise, and it never bends.